Lighting is a key factor in creating the atmosphere you want your business to have. It has the power to influence mood, ambience, and can even emotionally connect people to the space. If people don’t feel a positive connection to the space their whole experience with you can become tainted, meaning you’ll have less returning customers and a smaller customer base overall.
Your business needs to have its own individual character and ambience to set itself apart and be unique, the right lighting design is critical to the atmosphere you are trying to create, whether that’s making it feel bright and fresh, or creating a feeling of intimacy.
Once you have figured out the desired atmosphere, the layers of light need to be built up. Layers of light such as Ambient lighting, Accent lighting and Feature lighting create an overall effect that stimulates emotion.
Ambient lighting provides the base level of light to give the walls and ceiling a gentle base glow.
Accent lighting is used to add depth to focal points (tables, artwork, etc.), a typical example is a spotlight.
Feature lighting can generally be seen stylish, fitted and well designed products (like table lamps, or chandeliers), they need to be positioned so the space can still be functional.
Once the layers of lighting have been conceptualized, functionality and flexibility are important final factors to consider. Lighting control is key to maintaining the ideal balance between function and aesthetic without the affecting the carefully designed atmosphere. Keeping light specific to the areas it is needed, and allowing light levels to be changed where it isn’t needed will maintain functionality, while not being detrimental to the atmosphere you want to create.
It’s also important to consider how light changes throughout the day, having flexible lighting controls as will let you change your level of ambient lighting as needed throughout the day (i.e. brighter ambience earlier in the day, dimmer lights later in the day).
Incorporating these lighting design ideas into your business will help you create the ideal atmosphere, have a positive impact and add value to it, while maintaining a high level of functionality and adaptability, creating a unique environment for your customers to enjoy.